As more brewery and events businesses look for mobile ways to increase revenues and reach, innovation from Micro Matic provides a mobile pop up pint, perfect pour solution.
Micro Matic are World leaders in Valve in Keg technology, with approximately 70% market share. With sales over 100 Million extractor tubes, they are therefore always looking for innovative ways to support their customers and continue to lead the market
. Flexi-Draft is an innovative Micro Matic solution for venues that would usually be unable to provide a draft drinking experience for their customers. It is a self-contained, mobile unit that combines refrigeration technology with a simple to use, disposable line from the keg to the font.
Sunderland’s Stadium of Light football stadium Bar and Events Manager, Scott Finlay explains how they have benefited from FlexiDraft; “We have a challenging stadium with issues such as concrete floors, no nearby cellars, thirsty customers and very busy staff. It is my role to make sure that the customer gets the perfect pint with as little waiting time as possible. Introducing Flexi-Draft has been a very positive step for our team as it genuinely provides the perfect pour. We have very demanding customers and they appreciate a quality beer that is the correct temperature. Flexi-Draft gives me the confidence that this can be achieved every time”.
FlexiDraft is the ideal draft beer system for small and medium-sized outlets. It is easy to use and there are no hidden costs for cleaning and servicing. Maintenance costs are low and there is no beer waste. A broached keg can keep fresh for up to 30 days. The energy consumption is only half that of a conventional dispense system saving costs and meeting energy consumption targets too.
If you would like to know more about how FlexiDraft could help you penetrate new markets with draft beer, please contact:
Paul Cassells, Micro Matic Ltd
Tel: 01254 669700